The 2024 SCAD Lunar New Year event celebrated one of the most significant festivals in Asian cultures, bringing together the university’s Asian student community. As vice president of the Chinese Student Association, I played a key role in organizing the event and designing visual materials that embodied its cultural essence. From traditional red envelopes to event posters and volunteer work passes, each design highlighted Lunar New Year’s symbolism and traditions while creating an inclusive and festive atmosphere, allowing me to share my culture in a meaningful and visually engaging way.