The Budapest 2036 Olympics branding envisions a culturally immersive identity that celebrates Hungary’s artistic heritage while maintaining the excitement of the Games. By blending traditional Hungarian folk motifs with contemporary sports branding, the visual system creates a fresh and globally engaging experience. The design integrates floral-inspired elements into event posters, signage, and pictograms, using fluid, organic shapes that reflect Hungary’s decorative art. A branded arrow shape guides wayfinding, while a dynamic social media campaign combines digital collage and storytelling to connect with audiences worldwide.