Bobo’s Club is a subscription-based learning experience that combines hands-on STEAM activities with engaging storytelling. Each month, children receive a themed challenge designed to spark curiosity and develop problem-solving skills through interactive play. At the heart of the experience is Bobo, an adventurous guide who encourages exploration, and Dr. Dull, a rigid thinker who resists creativity. Through storytelling-driven challenges, children help Bobo outsmart Dr. Dull while learning key STEAM concepts. The brand identity features vibrant visuals, dynamic characters, and a rewarding badge system, creating an immersive and engaging educational experience.